When we, at HPCL Retail, review the past two decades, we find many reasons to Smile. We have implemented new ideas, have set high ideals and have evolved over the years. And in the process, we have contributed towards modern, stylish and technologically advanced Retail Outlets in India.
Be it pioneering the Branded retail outlets, called Club HP in 2002 or rolling out new Retail Visual Identity in 2003 or launch of New Retail Outlet Formats in 2006, specifically designed to cater to the needs of various customer segments or leveraging technology to introduce automated outlets called e-fuel stations in 2008, we are always ahead of our peers.
We continued our journey in delivering value to our customers by introducing Standard Operating Procedure in 2010, launching upgraded “Drive Track Plus“, the Complete Fleet Management Solution†for fleet owners in 2012, launching premium branded outlets called Club HP Star with a unique value proposition of Quick Service in 2014, introducing poWer99, the high octane premium petrol in 2017 and launching upgraded Digital Wallet, aptly named, HP Pay in 2020.
This journey of transformation has not only been exciting but has also been very rewarding. Tomorrow belongs to those who prepare for it today. At HPCL Retail, we believe in the maxim: Think big, dream big and achieve big. We are the future - a future full of energy.